Each start-up will work closely with a mentor who possesses relevant industry knowledge to create an expansion plan and build essential business connections in the market.
Enterprise Singapore (EnterpriseSG) and Haymarket HQ will be launching a Singapore-Australia Market Accelerator (SAMA) to help Singapore tech companies expand into Australia.
Under SAMA, Singapore tech start-ups will go through a six-month hybrid programme to prepare them to enter the Australian market effectively. Through a combination of virtual and in-person education in Sydney, participants will have access to masterclasses, live workshops, networking events, and industry briefings tailored to match the cohort’s needs.
