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In the driving seat

Lim Hui Jie
Lim Hui Jie • 7 min read
In the driving seat
Find out how Singapore's EY Entrepreneur of the Year 2020 Ian Ang has made Secretlab a leading player in the gaming chair market.
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Ian Ang spotted a niche creating chairs for gamers and his Secretlab is now the leading player.

Take a look through your social media feeds, and chances are, you may see a few of your friends flaunting their home offices, complete with dual monitor setups, wireless keyboards and mice — and a giant gaming chair. Chances also are that more often than not, that chair is a Secretlab chair.

How did a chair, primarily marketed at gamers and mostly only seen at eSports events, suddenly turn up everywhere, even though many who have it cannot claim to be professional gamers?

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