Both broadband brands will co-exist, but with this deal, StarHub gains an additional 6% market share to make it a combined total of 40%, putting it closer to Singtel’s 43%. StarHub is also gaining access to a potential enterprise customer base now with MyRepublic for it to upsell additional ICT services.
There is a palpable shift on the local telco scene. From the tough competition in growth years, some of the smaller players have adopted a more open and collaborative stance as they all struggle to eke out new growth.
StarHub and M1 got the ball rolling last year when they entered into a joint venture to share the costly bill of 5G deployment. Most recently, the collaborative stance took another big step forward. On Sept 22, StarHub announced it is taking 51% stake in a new entity holding MyRepublic’s Singapore broadband business.
