The survey found that 68% of the respondents rate the sharing of data without consent as the top reason they would lose confidence in businesses keeping their data. The other reasons are when personal data is misused (65%), when there is a security breach or hack (57%) and when the companies send irrelevant messages to customers (51%).
Consumers are not the only ones concerned about data protection; there is a clear business case for companies to better protect data too.
(Apr 29): Consumers today expect businesses to handle their personal data with care. When data is misused, trust is lost, according to a consumer survey conducted by the Personal Data Protection Commission (PDPC).
