Robinsons may have endured the Great Depression in the 1930s, stood up to bombings of World War II and even a deadly fire that gutted its store in 1972 did not kill the brand. Alas, it was the Covid-19 pandemic that dealt the final blow, forcing the brand to shut its two outlets here early this year, along with two others in Malaysia.
Retailers have to face up to the new reality of post-Covid shopping: An online presence is no longer just ‘nice to have’; it is about survival
On June 24, Robinsons, the 163-year-old departmental store operator, came back to life in its brand new incarnation — a “fully digital, state-of-the-art, vertically integrated online department store” called Robinsons Online.
