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Shopline sells social commerce to Southeast Asia

Jovi Ho
Jovi Ho • 6 min read
Shopline sells social commerce to Southeast Asia
To date, Shopline has helped over 250,000 merchants open their online stores, including brands such as Durex and Bee Cheng Hiang.
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Covid-19 has accelerated the adoption of online shopping, with website traffic increasing by 35% in Singapore. According to Shopline, the retail sector saw a deep plunge in sales revenue in 2020 — 52.1% to be exact.

As a “smart commerce enabler”, Shopline offers three main services: plug-and-play websites for businesses, social commerce solutions and an all-in-one point-of-sale (POS) system.

Founded in Hong Kong in 2013 with a three-man team, Shopline was accepted into the Silicon Valley-based 500 Startups accelerator in 2014.

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