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Tiger Brokers borrows from budget air business model to attract investors

Jovi Ho
Jovi Ho • 5 min read
Tiger Brokers borrows from budget air business model to attract investors
Aged between 18 to 24, Generation Z makes up 15% of the company’s current 900,000 customers worldwide.
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Eng Thiam Choon, CEO at Tiger Brokers Singapore, wants to make more stock investors out of young people by removing intermediaries and barriers to trading through the use of technology.

Besides charging just 0.08% for trading Singapore stocks, the online brokerage is offering a “no minimum charge promotion” which will run till the end of the year.

Recognising the growing appetite of local investors for shares traded elsewhere other than the Singapore Exchange (SGX), Tiger Brokers has also introduced access to popular exchanges such as New York Stock Exchange, Nasdaq, Hong Kong Exchange and Clearing, and most recently, the Australian Securities Exchange.

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