First is retail which comprises stores and concessions globally, and localised e-commerce sites in the UK, continental Europe, the US, Canada and Australia. The relatively low number of stores owned and higher number of concession locations allows Ted Baker to maintain a flexible store business model and provide an omni-channel experience.
The UK lifestyle brand is hurt by the pandemic. But with its focused turnaround plan, it won’t go out of fashion anytime soon
London-listed Ted Baker is a global lifestyle brand offering menswear, womenswear and accessories in the fashion retail space. The company’s brand operates globally through three main distribution channels.
