Indeed, as rising awareness of businesses’ impact on climate change affects consumer choices, businesses are driven to remake and represent their operations as sustainable. But how many are walking the talk?
SINGAPORE (Oct 14): Walk into a Starbucks here and you will likely encounter tables strewn with used paper cups, plastic cups and straws, sticky with the residue of milky coffees and Frappuccinos. If the outlet was particularly busy, the trash bin would be overflowing with paper napkins and more cups and straws. The detritus is testament to the popularity of the chain, as well as the growing impact of development and consumption on the environment.
Yet, as the biggest coffee company in Singapore, with 147 stores, Starbucks is also at the forefront of efforts to make the local coffee business more environmentally friendly. And Patrick Kwok, the chain’s general manager in Singapore, has set himself the goal of motivating other coffee companies to get on board.
