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DeepSeeking the true value of Gen AI

Nurdianah Md Nur and Nicole Lim
Nurdianah Md Nur and Nicole Lim • 22 min read
DeepSeeking the true value of Gen AI
Said to be based on open-source models that are on par with or surpass OpenAI’s ChatGPT o1, DeepSeek could spur generative AI advancements and accelerate real-world deployment. Photo: Bloomberg
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A small Chinese AI firm has shaken financial markets with language and reasoning models developed at a fraction of the cost of their US counterparts. How will this achievement shape the future of AI?

Generative AI (Gen AI) has once again sent shockwaves worldwide, but this time, a Chinese name is hogging the headlines. In just a week, Chinese AI firm DeepSeek has disrupted the tech community, investors and government leaders alike, shattering the long-held belief that running Gen AI is costly and energy-intensive.

DeepSeek claims its V3 large language mod­el (LLM) and reasoning model, R1, are on par with and can surpass OpenAI’s ChatGPT o1 on key benchmarks despite operating at a fraction of the cost and on less advanced Nvidia chips. Reasoning models are the latest fad in the Gen AI world. They are essentially LLMs that break a question into smaller parts and explore differ­ent ways of answering it.

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