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Why SIA's seats on its superjumbo-turned-restaurant sold out

Bloomberg
Bloomberg • 4 min read
Why SIA's seats on its superjumbo-turned-restaurant sold out
What motivates people to spend hundreds of dollars on this when they could go to a 5-star restaurant or hotel in town?
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When Singapore Airlines Ltd. said seats on its superjumbo-turned-restaurant sold out in 30 minutes, one common question was: “Who on Earth would want to do that?”

Plenty of people, it turns out. For every person who doesn’t relish flying, let alone schlepping to the airport and onto a parked plane for some reheated airline food, there’s another who can’t get enough of the aviation experience and is willing to shell out (big bucks) for it.

Singapore Airlines is opening up two of its Airbus SE A380s at Changi Airport as temporary restaurants for two weekends later this month, offering dishes from its menu, two complimentary alcoholic drinks and free flow of other beverages. A meal in a suite costs $642, while prices are $321 for a business-class seat, $96.30 for premium economy and $53.50 for economy.

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