Serving domestic companies domestically is not Citi’s primary strength, says the regional head of Citi’s treasury and trade solutions (TTS) in Asia-Pacific (Apac). “There are hundreds of local banks in every country, so Citi is typically focused on companies and customers with global needs, those that we can support both in their home market and across multiple locations.”
Out of the many ways to identify a customer, focusing on the “whom” has helped Citigroup grow one particular segment of its global business. In this part of the world, that responsibility falls on veteran banker Rajesh Mehta, who is approaching his 40th year with the US investment bank and financial services corporation.
“We are very focused on the companies that make sense for Citi; we want to be the pre-eminent bank to clients with cross-border needs,” says Mehta in a recent interview with The Edge Singapore.
