At that time, the bank’s former chief executive Samuel Tsien had announced the bank’s aim to double profit before tax contributions from its business in China’s Greater Bay Area (GBA) to $1 billion by 2023. The GBA refers to the nine “megacities” of Guangdong province as well as China’s two special administrative regions of Hong Kong and Macau.
Oversea-Chinese Banking Corporation (OCBC) unveiled on July 3 its branding and strategy refresh, emphasising fund flows towards Asean from Greater China and a headline target of $3 billion in cumulative incremental revenue between 2023 and 2025.
The bank flew local media to its launch event and briefing in Hong Kong where it unveiled its new logo and earnings targets, which were last updated in 1998 and 2018 respectively.
