UOB plans to rebrand its digital app UOB Mighty to UOB TMRW, which will have an enhanced and dynamic user interface and user experience, improved loyalty and rewards and sharpening of insights that are personalised to each customer’s needs and unique lifestyles.
United Overseas Bank announced on Sept 29 that it will invest up to $500 million in digital innovation initiatives as it seeks to double the retail customers it serves digitally to more than seven million customers across ASEAN by 2026.
“Our aim to serve three to five million digital-only customers remains. The target of seven million digital customers includes those who are digital-only, as well as our omnichannel customers,” says Kevin Lam, head of TMRW and group digital banking at UOB. TMRW is UOB’s digital-only bank launched in Thailand and Indonesia, targeting "digital natives".
