According to Jacquelyn Tan, head of group personal financial services at UOB, entertainment is coming up as a “promising” category.
UOB is adding “entertainment” as a new pillar for its credit cards after seeing success in its recent campaigns. The bank’s current pillars are shop, dine, travel and e-commerce.
In June, the bank announced that it was the official bank and presale partner for Taylor Swift’s The Eras Tour while it announced that it will be the regional presenting sponsor for the Ed Sheeran Mathematics Tour in October.
