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China unveils plan for massive 'silver economy'

Bloomberg
Bloomberg • 2 min read
 China unveils plan for massive 'silver economy'
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China rolled out a plan for a so-called “silver economy” estimated to be worth trillions of dollars, catering to a rapidly ageing population needing services ranging from meal delivery to nursing homes and entertainment options. 

Beijing wants to mobilize state and the private sector companies, it said in an outline released by the State Council. They’ll be encouraged to tailor consumer products like clothes, vehicles and food to the specific needs of older people, the paper said. Smart devices and virtual reality are expected to fill labour shortages and improve the quality of elder care, it added.

The silver economy will be worth an estimated 30 trillion yuan (US$4.2 trillion) in the next decade — accounting for 10% of China’s overall total by 2035 — the Beijing News reported this week, citing figures from a government think tank. 

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