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China warns BYD, rivals to self-regulate as price war heats up

Linda Lew / Bloomberg
Linda Lew / Bloomberg • 4 min read
China warns BYD, rivals to self-regulate as price war heats up
A BYD Co. electric vehicle at a dealership in Beijing. Photo: Bloomberg
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Chinese officials summoned the heads of major electric vehicle makers, including BYD Co., to Beijing earlier this week to address concerns about the long-running price war, according to people familiar with the matter.

The meeting was hosted by the Ministry of Industry and Information Technology, the market regulator and the top economic planning agency, said the people, who asked not to be identified discussing private information. The gathering was attended by senior executives from more than a dozen manufacturers that also included Zhejiang Geely Holding Group Co. and Xiaomi Corp., the people said.

Officials told EV makers to “self-regulate,” and that they shouldn’t sell cars below cost or offer unreasonable price cuts. They also addressed issues such as “zero-mileage” cars and mounting bills owed to suppliers that are squeezing cash flow along the supply chain and acting as quasi-debt financing for automakers, the people said.

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