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CJ Olive Young opens foreigner-friendly store for K-pop loving tourists

Bloomberg
Bloomberg • 2 min read
CJ Olive Young opens foreigner-friendly store for K-pop loving tourists
Photo: Bloomberg
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Foreign tourists wanting to replicate the looks of their favourite K-pop stars and South Korean actors have helped spur a meteoric rise in sales at cosmetics retailer CJ Olive Young Corp. 

Revenue at the company’s six stores in the luxury Myeongdong shopping district in central Seoul surged 840% so far this year from the first 10 months of last year, the retailer said as it opened its first shop specialized for foreign tourists. 

The two-story, 1,157 square metre (12,453 square feet) outlet has English-language price tags, staff who speak English, Japanese and Chinese, a duty-free service, and a QR code that links to an English map of the store.   

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