The two-story, 1,157 square metre (12,453 square feet) outlet has English-language price tags, staff who speak English, Japanese and Chinese, a duty-free service, and a QR code that links to an English map of the store.
Foreign tourists wanting to replicate the looks of their favourite K-pop stars and South Korean actors have helped spur a meteoric rise in sales at cosmetics retailer CJ Olive Young Corp.
Revenue at the company’s six stores in the luxury Myeongdong shopping district in central Seoul surged 840% so far this year from the first 10 months of last year, the retailer said as it opened its first shop specialized for foreign tourists.
