In Vietnam, industry groups are reporting that high prices are making some buyers hesitant to place large orders. In Indonesia, some roasters are shifting to use lower grade beans. And shipments from top producer Brazil into China have slowed.
Coffee's dizzying rally, which saw prices surge more than 90% in the past year, has already hurt demand in most major markets. Now, consumption is even starting to waver in the places where it was making a last stand.
With feeble demand growth in the US and Europe’s high-income countries, the industry has become increasingly reliant on consumers in emerging economies. But there are early signs that once-booming consumption is starting to falter in those areas.
