Clients will register their product information on the platform, and KOLs who are interested in the product will then apply through “HandsUP Crossborder”. Then, 17Live Japan will conduct the matching process between the client and KOL.
17Live Group is launching a new cross-border live commerce platform service that it is calling “HandsUP Crossborder” on Aug 19.
This service will allow clients to introduce Japanese products to Taiwanese viewers through matching with sales experts and over 1,300 key opinion leaders (KOLs) across the East and Southeast Asia region, the Aug 6 release notes.

