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17Live launches new cross-border live commerce service to link Japanese clients with Taiwanese customers

Nicole Lim
Nicole Lim • 2 min read
17Live launches new cross-border live commerce service to link Japanese clients with Taiwanese customers
The group will first roll out its new commerce service to Taiwan, and aims to expand to Southeast Asia including Singapore after. Photo: 17Live
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17Live Group is launching a new cross-border live commerce platform service that it is calling “HandsUP Crossborder” on Aug 19.

This service will allow clients to introduce Japanese products to Taiwanese viewers through matching with sales experts and over 1,300 key opinion leaders (KOLs) across the East and Southeast Asia region, the Aug 6 release notes. 

Clients will register their product information on the platform, and KOLs who are interested in the product will then apply through “HandsUP Crossborder”. Then, 17Live Japan will conduct the matching process between the client and KOL. 

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