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Ascott refreshes flagship namesake brand, augments 'flex-hybrid' strategy

Khairani Afifi Noordin
Khairani Afifi Noordin • 2 min read
Ascott refreshes flagship namesake brand, augments 'flex-hybrid' strategy
Ascott Dadonghai Bay Sanya. Photo: Ascott
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The Ascott Limited, a lodging business unit wholly-owned by CapitaLand Investment (CLI) (SGX:9CI) , has announced the refresh of its flagship namesake brand — Ascott.

The brand refresh showcases its “flex-hybrid” accommodation concept which has proven resilient through and post-pandemic, increasingly coming to the forefront as the preferred model in the lodging industry.

The “hotel-in-residence” model enables Ascott to cater for varying lengths of stays — from short to extended periods — for different guest profiles.

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