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Banyan Tree branches out globally

Bryan Wu
Bryan Wu • 13 min read
Banyan Tree branches out globally
See: We made a conscious, conscientious effort to engage in more business development during the pandemic. With our expanded brand portfolio, we can now look to take Banyan Tree brands all over the world
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China’s holidaymakers are still missing but the luxury resort operator has already opened new properties elsewhere to make up the numbers

Only recently did the term “revenge travel” enter the contemporary lexicon. Almost two years after international borders were closed, pentup demand from holiday-starved travellers bubbled over just as countries loosened their Covid-19 restrictions and reopened borders.

For those in the hospitality industry, the horde of travellers eager to spend their excess savings has been a welcome respite given the barren tourism landscape over the past couple of years.

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