Courts Singapore, a wholly-owned subsidiary of Nojima Corporation, will be opening its new flagship store at The Heeren.
The electrical, IT and furniture retailer will be replacing Robinsons Singapore, which closed its doors for good on Dec 16, 2020.
See: Robinsons Singapore to close after 162 years
The new Courts flagship store will span 189,000 sq ft across six storeys in The Heeren’s retail podium.
It is slated to be Courts’ largest retail space, and is set to open its doors in 1Q2022.
The move also marks Nojima Corporation's first overseas venture into a large-format store concept in a central location of Singapore.
“Courts started out in 1974 in Singapore on Orchard Road and went on to pioneer innovative retail concepts. It is fitting that under Nojima Corporation’s stewardship, we mark a significant milestone on our growth path with a new flagship store along Orchard Road,” says Hoang Duc Thanh Matthew, group COO of Courts Asia Limited and country CEO of Courts Singapore.
Courts Singapore says its concept for the new flagship store will introduce exciting new retail concepts that encourage customers to “rediscover the joy, experience and energy of the retail sector”.
The new flagship is also set to deliver Japanese standards of customer experience as its key differentiating factor.
“Despite the business disruption caused by Covid-19, we have seen a strong recovery for our products to date. With our upcoming flagship store, we are excited to do our part for the overall retail sector by bringing back the energy and vibrancy of a delightful customer experience,” Hoang adds.
“The Heeren is still a symbolic landmark located right in the heart of Orchard Road and we believe it holds great potential as a central location within the shopping belt. Coupled with the URA’s long-term plans to rejuvenate Orchard Road as a lifestyle destination, we envision that the new flagship store will contribute to the vibrancy of the retail sector. Meanwhile, we look forward to serving an even larger group of audiences on the Orchard belt in time to come.”
