Digital securities platform iSTOX is rebranding itself as ADDX following significant developments for the company in 2021.
One such development was in January, where the company closed its Series A funding round with US$50 million raised, as new Japan government-backed investors took a stake in the company, including JIC Venture Growth Investments and the Development Bank of Japan.
The rebranding comes as the company seeks to enter a phase of fast-paced growth. According to the company, it will facilitate at least 20 issuance deals this year, more than double the number of deals completed in 2020.
In addition, ADDX will be growing its team to about 100 employers by the end of the year, up from 70 at the end of 2020.
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Among these issuance deals are new product lines, including private equity, structured products and products that provide exposure to cryptocurrencies, as well as commercial papers.
With a wider range of products, ADDX platform aims to better fulfil the portfolio diversification needs of their investors at different points along their investment journeys.
In the longer term, ADDX hopes to serve retail investors as well as the accredited investors they currently have on the platform today from 27 countries, spanning Asia, Europe, the Americas, Australia and New Zealand.
Choo Oi Yee, Chief Commercial Officer of ADDX comments that “With ADDX, [they] are supercharging [their] growth towards the same mission of democratising the capital markets” to provide “fairer and more equal investing opportunities”.
Choo adds that “[they] will become the single platform accredited investors go for all their private market investing needs.”
Accompanying the fresh brand name is a newly-launched ADDX mobile app, which is available on both Apple and Android devices, which enables users to invest in private markets on the go.
