The partner is with Max-Matching Entertainments, described as one of the largest investors, developers, and operators of location-based entertainment in China with rapid expansion across Asia.
Kingsmen Creatives is gearing up to bring the Nerf action experience into China come 2025 via a strategic partnership, as part of the company's broader push into experience-based activities and markets.
The deal is inked via Kingsmen Xperience, Kingsmen's US-based unit, that is focused on location-based entertainment.
