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The race is on to save once popular fashion chain Forever 21

Bloomberg
Bloomberg • 3 min read
The race is on to save once popular fashion chain Forever 21
Once popular among teenagers in the 2000s for its affordable but eye-catching designs, Forever 21’s signature bright-yellow shopping bags have become a rarer sight.
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(Jan 31): Bankrupt retailer Forever 21 Inc has asked a bankruptcy court to approve plans to sell “substantially all” of its assets to a buyer who might keep the chain in business.

Forever 21 is in “substantial, round-the-clock negotiations” with a potential stalking-horse bidder, which would set a minimum price for the fashion chain while it continues to seek bids for alternative transactions, according to a Thursday court filing.

Plans envision an auction process, with a sale hearing requested for Feb 4 and approval of the winner on Feb 11, the company’s lawyers wrote. The ultimate goal is a transaction that preserves Forever 21 as a going concern, they wrote.

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