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Saxo Markets aims for transparency through new loyalty programme

Amala Balakrishner
Amala Balakrishner • 2 min read
Saxo Markets aims for transparency through new loyalty programme
Launched on Tuesday, the scheme is a loyalty programme offering smart, real-time engagement for traders and investors trading across asset classes.
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SINGAPORE (Feb 4): Clients of Saxo, the fintech specialist focused on multi-asset trading and investing, will now be tiered according to their trading activity.

This is under the brokerage’s Saxo Rewards scheme. Launched on Tuesday, the scheme is a loyalty programme offering smart, real-time engagement for traders and investors trading across asset classes.

Under the scheme, clients will be categorised into: classic, platinum and VIP, based on their trading volumes with the brokerage.

Classic clients require a minimum initial funding of $3,000, while platinum and VIP clients have $300,000 and $1.5 million requirements, respectively.

A higher trading activity enables clients to progress up the categories and access better prices. VIP clients will also have access to the brokerage’s in-house trading experts.

Singapore is the first market that the system is rolled out in.

“Investors and traders in Singapore are generally savvy and sophisticated and Saxo Rewards is a response to evolving client preferences,” says Adam Reynolds, Asia Pacific CEO of Saxo Markets.

He believes clients will benefit from the platform’s seamless interface that calculates and connects in real time, as well as the services they are eligible for based on the points generated from their trading volumes.

“Saxo’s world class technology and big data capabilities as well as our extensive global multi-asset offerings mean we [can] come up with a loyalty programme [that is] transparent and complex,” Reynolds adds.

Saxo offers to over 35,000 financial instruments across asset classes, including exchange traded funds (ETFs), contracts for difference (CFDs), forex, futures and options, that are cross margined from a single account, through its connectivity to more than 100 product and liquidity providers globally.

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