In a previous interview, Alan Goh, executive chairman and CEO of Katrina, said: “The synergies from this collaboration will add value to our shareholders as we continue to carry out a series of food and beverage rebranding exercises to rejuvenate our F&B brands.”
Riding the global K-pop wave, Katrina Group (SGX:1A0
) has brought Daily Beer, a leading South Korean beer and fried chicken chain, to the city. Daily Beer, founded in 2014 with over 370 locations in South Korea, opened its first international outlet at Telok Ayer.
The store is just the latest in a series of joint ventures between Katrina and DailyBeer Co. Katrina will soon open the family-friendly casual restaurant Daily Chicken at Bugis Junction. By 2028, at least four more restaurants are planned under this agreement.
