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Nordic expands its niche horizon

Teo Zheng Long
Teo Zheng Long • 14 min read
Nordic expands its niche horizon
(Left): Nordic executive chairman Chang Yeh Hong and his younger brother, Astro, who is also Starburst’s CEO. Photo: Albert Chua/The Edge Singapore
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From marine and offshore to semiconductor to security, Nordic Group gathers multiple tailwinds to power growth

When Nordic Group (SGX:MR7) was listed on the Singapore Exchange in November 2010, it was positioned as a provider of automated controls and systems for the marine industry, which was a growing niche. However, when an industry downturn loomed, Chang Yeh Hong, the company’s executive chairman, realised he had to act quickly to diversify his earnings base before his order book dipped further.

In June 2011, less than a year after its $22 million IPO, Nordic announced the $28.9 million acquisition of Multiheight Group, a scaffolding services provider. In an interview with The Edge Singapore, Chang recalls facing a room full of analysts, amused at why he was acquiring such a low-tech business for a relatively large sum.

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