Despite selling four out of every ten mobile phones, Nokia was swiftly losing market share to iPhones and Android devices, and its decline required urgent action.
SingPost, confronted with a ‘burning platform’ challenge, reverses its acquisition spree in an effort to enhance shareholder value
As far back as a decade ago, Singapore Post (SGX:S08) recognised it faced a “burning platform” problem. The term, popularised by Nokia’s former CEO Stephen Elop, likened a man’s choice between a burning oil platform and the “cold, foreboding Atlantic waters” to the mobile phone giant’s predicament.

