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Return to sender: SingPost packs up Aussie venture

Felicia Tan
Felicia Tan • 9 min read
Return to sender: SingPost packs up Aussie venture
SingPost faces structural decline in its domestic mail business and is keen to unlock value for shareholders via divestments of non-core assets such as the SingPost Centre. Photo: The Edge Singapore
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SingPost, confronted with a ‘burning platform’ challenge, reverses its acquisition spree in an effort to enhance shareholder value

As far back as a decade ago, Singapore Post (SGX:S08) recognised it faced a “burning platform” problem. The term, popularised by Nokia’s former CEO Stephen Elop, likened a man’s choice between a burning oil platform and the “cold, foreboding Atlantic waters” to the mobile phone giant’s predicament.

Despite selling four out of every ten mobile phones, Nokia was swiftly losing market share to iPhones and Android devices, and its decline required urgent action.

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