In May, Trump Media joined the scores of companies emulating the crypto treasury strategy pioneered by Michael Saylor’s Strategy. It’s not the only company linked to the President Donald Trump’s family that has jumped to the Bitcoin treasury play. PSQ Holdings, a firm that counts Donald Trump Jr. as a board member, also announced plans to explore a digital asset treasury strategy.
Trump Media & Technology Group Corp., the firm behind Truth Social, has acquired about US$2 billion ($2.56 billion) in Bitcoin and related securities as part of its previously announced plan to become a crypto treasury company.
In addition, about US$300 million in capital was allocated to an options acquisition strategy for Bitcoin-related securities, the company said in a statement Monday. Trump Media plans to continue acquiring Bitcoin and Bitcoin-related assets and to convert its options into Bitcoin, depending on market conditions.

