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Who is Justin Sun, the China-born crypto founder who made a US$6.2 mil bid for a banana?

Bloomberg
Bloomberg • 7 min read
Who is Justin Sun, the China-born crypto founder who made a US$6.2 mil bid for a banana?
Sun, 34, who paid US$6.2 million at a Sotheby’s auction for a banana duct-taped to a wall, is a controversial figure in the crypto world. Photo: Bloomberg
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Donald Trump’s crypto project, World Liberty Financial, was looking like a bust. The president-elect and his sons had been promoting its cryptocurrency for weeks, saying it would “make finance great again”, but the industry largely rejected it.

Sales fell 93% short of the goal, so low they failed to hit the minimum required to trigger a payout to Trump.

Then on Nov 25, Justin Sun, a flashy China-born crypto founder, announced he was investing US$30 million ($40.18 million) in World Liberty tokens. That pushed the project over the threshold, and the Trumps now stand to collect at least US$15 million, based on terms detailed in World Liberty’s “gold paper”.

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