Real estate agency ERA Singapore (ERA) and CGS-CIMB Securities have signed a Memorandum of Understanding (MOU) on Oct 13 which aims to promote financial literacy and empowerment.
Through the collaboration, ERA and CGS-CIMB will roll out initiatives aimed at helping to guide consumers, especially young adults, on building sustainable and diversified financial portfolios.
Webinars and regular educational programmes will be held to help consumers achieve financial security through portfolio diversification in real estate and stocks. In addition, the collaboration will see the integration of the Environmental, Social and Governance (ESG) criteria to promote sustainable investment and long-term growth.
The partnership will further expand the companies’ outreach in the Asia-Pacific region and China through ERA’s network across 10 countries in the Asia Pacific region, as well as CGS-CIMB’s global network in over 20 countries.
“We are honoured to collaborate with established financial service providers such as CGSCIMB and help individuals steer their financial empowerment journeys in a secure investment environment,” says Marcus Chu, CEO of ERA Singapore.
“One of the biggest financial decisions an individual will make – property purchasing – requires meticulous planning that goes beyond budgeting. For its part of the collaboration, ERA will empower home buyers and sellers with the right knowledge and know-how to transact in real estate. They can access professional, personalised property advice before approaching ERA’s trusted advisers for in-depth analyses,” Chu adds.
See: ‘Buy’ APAC Realty as residential volumes rebound: RHB
Carol Fong, group CEO of CGS-CIMB says she is excited about the partnership. “At CGS-CIMB, we understand that investing for the future is a high priority for many individuals. We are here to help them take a multi-dimensional approach in their journey to achieve financial freedom,” she says.
“As part of our financial literacy efforts, CGS-CIMB will be rolling out comprehensive programmes on investing in financial products including stocks and shares. In addition, if they require customised service, they can always approach our trusted financial advisors,” Fong adds.
Photo: ERA, CGS-CIMB
