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GHY inks collaboration agreement with Douyin

Samantha Chiew
Samantha Chiew • 2 min read
GHY inks collaboration agreement with Douyin
GHY Culture & Media to collaborate with Douyin on online short drama series.
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GHY Culture & Media announced that its indirect associated company Tianjin Changxin Film & Media has entered into a production collaboration agreement with Beijing Zitiao Network Technology, a part of the ByteDance Group which operates Douyin. Douyin is a short-form video platform and one of China’s largest social networks.

Under this collaboration, the two parties will produce an online short drama series titled “Goddess Hotel” which was released on Douyin on July 5. The online short drama series will have a total of 15 episodes, with each episode approximately 4 minutes long.

The coproduction of this online short drama series is part of the group's business strategies and growth plans to create more monetisation opportunities, and to further diversify its portfolio of entertainment products and its distribution channels.

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