For pure-play live-streaming platform 17LIVE, the focus has always been on grooming talents and ensuring that they have everything they need to create high engagement with their audiences, co-founder and CTO Ng Jing Shen tells The Edge Singapore. In fact, unlike other platforms which usually engage a third-party firm to access talent pools, 17LIVE has its own in-house talent management agency.
On many social media platforms, content creators mainly monetise through live commerce or brand partnerships. They typically get commissions out of selling specific products or get paid to endorse brands as well as post sponsored content.
In recent years, however, platform developers have increasingly recognised the significance of compensating creators who attract attention to their platforms. Platforms like TikTok, YouTube, and even LinkedIn have initiated creator funds to financially support creators to incentivise them to maintain audience engagement.
