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Facebook's new name draws critics, but at least it's not Tronc

Bloomberg
Bloomberg • 4 min read
Facebook's new name draws critics, but at least it's not Tronc
Facebook is the "wrong company to sell us the future."
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The company that runs the world’s largest and most controversial social network has a new name. The reactions ranged from “like” to “angry emoji face.”

On Thursday, Facebook co-founder and CEO Mark Zuckerberg led a 90-minute video presentation about the company’s efforts to build out an immersive digital world known as the metaverse. He capped it off by sharing that his company will henceforth be known as Meta. Its social media services—Instagram, WhatsApp and Facebook itself—will keep their names, but starting in December the company will begin using the stock ticker MVRS.

Many observers took to the internet to weigh in on the name—officially Meta Platforms, in full. Even Twitter CEO Jack Dorsey, who sometimes obliquely critiques his larger rival, tweeted: meta: referring to itself or to the conventions of its genre; self-referential.

Robert Scoble, a virtual reality enthusiast renowned in Silicon Valley for being photographed wearing Google Glass in the shower, said on Twitter that it was the "wrong company to sell us the future." Another tweet Scoble surfaced referred to Zuckerberg's presentation as “buzzword vaporware.”
Scobel tweeted: "This is why I say it is the wrong company to sell us the future. twitter.com/scknows/status…"

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