Owing to near-term headwinds, however, the authors have cut their 2025 forecast for Southeast Asia’s internet economy to US$330 billion, down from US$360 billion projected last year.
Southeast Asia’s digital economy is approaching US$200 billion ($281.82 billion) in gross merchandise value (GMV) in 2022, three years earlier than initially forecast in 2016, say Google, Temasek and Bain & Company at the release of their annual e-Conomy Southeast Asia report on Oct 27.
Fuelling this surge are some 100 million additional internet users that have come online in the past three years, with the digital population reaching 460 million this year. The six Southeast Asian nations surveyed have a combined population of some 600 million.
