Netflix shares have plunged 60% in 2022, making it the fourth-worst performer in the Nasdaq 100 Index. The bulk of the losses followed a pair of catastrophic earnings reports, including the first quarter since 2011 in which its user base shrank. The stock fell 0.4% on Tuesday.
Analysts increasingly are betting that Netflix Inc.’s move into advertising can help turn around the performance of one of the weakest stocks of 2022.
At least three firms on Wall Street have upgraded the streaming-video company’s shares this month, citing its planned introduction this year of an ad-supported subscriber tier.
