There is nothing the creator cannot sell. Her streams, which usually take place in her billion-baht warehouse, feature every product conceivable from electronic goods, food, cosmetics, and even pimrypie’s very own fermented fish sauce brand “Mae E Pim”. It is purportedly the second-most popular fish sauce by sales volume in Thailand.
A bigger, newer and more competitive creator economy around live streaming and vertical videos is emerging and Southeast Asia is dominating it
A minute of live streaming is worth thousands of dollars to 33-year-old celebrity and YouTuber Pimradaporn Benjawattanapat, mononymously known as pimrypie. With over 14 million fans on Facebook, 700,000 followers on Instagram and 6.5 million YouTube subscribers, pimrypie is arguably the most popular and successful live streamer in Thailand.
