VAIO, of course, is the PC brand of Japan’s electronics giant, Sony, that was spun off as an independent company back in 2014 due to poor sales, as it retreated back to just its domestic market to lick its wounds. The Z Signature, as this model is called, is VAIO’s way to re-enter the markets outside Japan in a big, splashy way.
Just days ago, pre-orders opened in Singapore for a notebook computer costing a whopping $5,899. Such a hefty price tag is not unheard of, but largely confined to the top-end Macs beloved by video and graphics professionals, thanks to its peerless brand loyalty. Not many companies can be like Apple and command such a price inelastic premium over its devout fans.
Many consumers might struggle to recognise the brand of this $5,899 notebook: VAIO. Featuring the world’s first fully 3D-printed carbon PC body, this 14-inch screen notebook tips the scale at just over 1kg. Typical 14-inch models weigh at least 50% more. This premium machine, made in Nagano, Japan, comes loaded with plenty of high-end technical specifications including 32GB RAM, 2TB SSD and the latest Intel processor.
