Singapore food manufacturers will now have an additional platform to diversify their revenue streams.
This comes as Enterprise Singapore (ESG) and NTUC Fairprice launch YummySG!, a digital initiative to support Singapore businesses to start selling online, on September 25.
YummySG! will be hosted on FairPrice Online’s Marketplace platform, and will bring together local products under the Singapore brand.
This will provide higher visibility to consumers and differentiate them from other international products. Participating companies can leverage the platform to list their new products and potentially reach out to 1.5 million shoppers monthly.
Through this initiative, participating companies will benefit from increased marketing efforts through FairPrice Marketplace’s publicity efforts to reach out to its database and drive traffic to the products.
Furthermore, data including online sales information, online traffic and product listing data will be shared, which in turn can help companies refine their online strategies to improve sales.
ESG will work with food manufacturers to build up their capabilities in areas including product development and packaging design, as well as to learn more about retail strategies that would be relevant for the platform.
It is also working closely with FairPrice Marketplace to curate the products for YummySG!, as well as facilitate the partnerships between participating companies and FairPrice.
Participating companies thus far include Chocoworks, Nature’s Field Snacks Manufacturing, Sheng Aik Trading, and Thong Siek Food Industry
