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Online dating: A $2.2 billion business

Samantha Chiew
Samantha Chiew • 3 min read
Online dating: A $2.2 billion business
The smell of roses are in the air as Valentine’s Day is just a day away. And for those who are celebrating this day of love with a significant other, it is very apparent that prices of gifts, such as flowers, chocolates and more, hav
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SINGAPORE (Feb 13): The smell of roses are in the air as Valentine’s Day is just a day away. And for those who are celebrating this day of love with a significant other, it is very apparent that prices of gifts, such as flowers, chocolates and more, have increased significantly.

However, for those who are still searching for “the one” in this modern age, dating apps are the de facto match making tool. And to increase chances of finding love, people tend to spend on these dating apps.

Since 2012, 1.7 billion dating apps have been downloaded worldwide across iOS and Google Play, according to mobile analytics company, App Annie.

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