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BMW sees top-end EVs driving profit even as demand cools

Bloomberg
Bloomberg • 3 min read
BMW sees top-end EVs driving profit even as demand cools
The BMW Vision Neue Klasse X / Photo: BMW
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BMW AG said its top-end electric vehicles like the 7-Series sedans, X7 and Rolls Royce Spectre will drive profit this year, even as faltering global demand weighs on broader EV sales.

The German luxury-car maker expects its priciest models to be key contributors to a 8% to 10% margin for its automotive segment, in line with its long-term target. BMW sees overall sales increasing slightly.

“We see slight volume growth in the main regions North America, China and Europe this year,” Chief Executive Officer Oliver Zipse said Thursday in an interview with Bloomberg Television. “We are quite optimistic, especially about fully electric vehicles in the upper premium segment.”

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