At the outset of his second presidency, Donald Trump has made good on his promise to target DEI policies in both the public and private spheres, with a goal of forging “a society that is colourblind and merit-based”, as he put it in his inaugural address.
In 2020, outrage over the murder of George Floyd, a Black man, by a White police officer, ushered in sweeping efforts to bring diversity, equity and inclusion, or DEI, to the federal workforce and corporate America.
But anti-DEI activists ignited a forceful backlash against these policies — and now they have a vociferous ally to their cause in the Oval Office.

