Lululemon accused of greenwashing environmental goals and impact

Lululemon Athletica Inc. tricks consumers into believing the brand is sustainable and environmentally-friendly through its Be Planet marketing campaign, despite increasing its greenhouse gas emissions, a proposed class action filed Friday alleged.

“The apparel industry is a major contributor to the environmental crisis, and as one of the largest apparel companies in the world, Lululemon has a significant and growing climate and environmental footprint,” the complaint filed in the US District Court for the Southern District of Florida said. “Its actions and products directly cause harm to the environment and the deterioration of the planet’s health—the opposite of its Be Planet promises and representations.”