However, hype cannot last forever and there is a more critical factor at play. “The issue isn’t the lack of awareness, but whether there are immediate motivations to act,” says Kwok, a former Government Technology Agency (GovTech) director who moved to lead MAS’s green FinTech division in May.
Despite sustainability initiatives reaching a fever pitch this year, some may still dismiss the dominance of climate conversations as mere euphoria.
But the hype itself is a “necessary step” in furthering the green agenda today, says Kwok Quek Sin, executive director of green FinTech at the Monetary Authority of Singapore (MAS). “In the process of gaining awareness and mainstream interest, we must take advantage of that.”
