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WEF, GenZero launch Green Fuel Forward initiative to scale sustainable aviation fuel demand in APAC

Jovi Ho
Jovi Ho • 3 min read
WEF, GenZero launch Green Fuel Forward initiative to scale sustainable aviation fuel demand in APAC
Firms that have agreed to join include Singapore Airlines, Climate Impact X, DBS Bank, UOB, Neste and Temasek. Photo: Bloomberg
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The World Economic Forum (WEF), in collaboration with Temasek subsidiary GenZero, has announced the launch of Green Fuel Forward, a new initiative designed to scale demand for sustainable aviation fuels (SAF) in the Asia-Pacific (APAC) region.

Announced during the GenZero Climate Summit 2025 on May 5, Green Fuel Forward seeks to build capacity on aviation decarbonisation and catalyse demand for SAF, ultimately contributing to scaling up production facilities in the region.

This supports global aviation decarbonisation efforts, such as the International Civil Aviation Organisation's vision for a 5% reduction in the carbon intensity of jet fuel by 2030, while driving innovation and commercialisation of innovative and emerging SAF production technologies.

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