The company furthered this venture in January by launching Shopback Pay. The in-app feature rewards users with discounts when paying with associated digital wallets, such as GrabPay, at over 2,000 participating merchants islandwide. Shopback is not only acquiring companies, but talent as well.
For Shopback, what started out as an online cashback platform in 2014 has morphed into something much bigger.
In December 2021, Shopback completed its acquisition of “buy now, pay later” (BNPL) platform Hoolah, marking its foray into the financial services space.
