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Tiger Brokers (Singapore) launches platform to bring financial advisory services to its customers

Felicia Tan
Felicia Tan • 2 min read
Tiger Brokers (Singapore) launches platform to bring financial advisory services to its customers
Tiger Brokers Singapore's CEO Eng Thiam Choon. Photo: Albert Chua/The Edge Singapore
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Tiger Brokers (Singapore) has launched TradingFront by Tiger Brokers, a platform that brings financial advisory services to its customers. The one-stop platform is said to help financial advisors better manage their customers’ investments.

Their customers will also enjoy access to Tiger Brokers’ Tiger Trade app.

The launch of the platform will include the initial onboarding of financial advisors from five partner firms. These are: Financial Alliance, Infinitum Financial Advisory and Manulife Financial Advisers, as well as Tiger Brokers’ existing partners PFPFA and SingCapital.

Tiger Brokers says it is looking at onboarding three more financial advisory firms by the end of 2022. With that, more than 2,000 advisors will have access to TradingFront.

The advisory services of partners who have been onboarded will also be extended to Tiger Brokers’ existing users.

Grace Yong, business development director of Tiger Brokers, says, “TradingFront is another initiative that Tiger Brokers has developed to disrupt the status quo of the current financial advisors market. Given the growing number of Singaporeans seeking financial advice, it is a natural progression for us to leverage our next-generation technology to help our customers streamline the trading process, and work towards having a platform that benefits both customers and financial intermediaries alike.”

See also: Asia Pacific VC flow into fintechs dropped 27% y-o-y in 2023: S&P Global Market Intelligence

She adds: “We are also grateful for the partner firms that have placed their trust in us, and we are excited to work together to provide our customers with a seamless and convenient trading experience not found in any other platform.”

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