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Caught in the coffee crossfire

Nicole Lim and Jovi Ho
Nicole Lim and Jovi Ho • 6 min read
Caught in the coffee crossfire
Following the outbreak of the Israel-Hamas war in October 2023, a handful of multinational corporations like Starbucks and McDonald’s have come under fire for their perceived American ties. Photo: Bloomberg
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With inflation remaining sticky at elevated levels, consumers worldwide have adjusted their spending accordingly. But there is one thing they cannot seem to give up — coffee.

A 2023 year-end report on consumer spending in Singapore by United Overseas Bank (SGX:U11) (UOB) found that cardholders spent over $47 million on heartland “kopi” and more premium brews, with close to 4.5 million transactions in total.

UOB cardholders consumed the most coffee in October 2023, all while core inflation averaged 4.2% in 2023, up from 4.1% in 2022.

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